Hooters Air: Brand Extensions Gone Wild(ly Wrong)
From the AP:
MYRTLE BEACH, S.C. - Hooters Air, which featured women in orange short-shorts and tight T-shirts on flights, will be grounded beginning next month except for private charters out of Winston-Salem, N.C.
Bob Brooks, chairman of the Hooters restaurant chain, and president Mark Peterson told The (Myrtle Beach) Sun News for a story Wednesday that the company will focus on charters for tour groups and sports teams.
“The flying industry is in a terrible mess. … I’ve got a fair amount of money, but I don’t have enough to fix this animal,” Brooks told the newspaper. “Now I think the best thing we can do is basically put it to bed, at least for right now, until the industry changes.” …
A woman who answered the phone at the airline’s Myrtle Beach office said neither Brooks nor Peterson would give interviews and referred The Associated Press to The Sun News article. A woman who answered the airline’s customer service line said Hooters would take reservations until April 17. Neither woman would give her name.
Vanity projects can be very expensive — especially when they involve 737s.
Technorati tags: Advertising, PR, Public Relations, Marketing
Too bad. Would’ve been the only time in history when an airline could have actually used turbulance as its USP.
Sounds like a classic great idea after 10 beers … it’s probably just as well not all of us have the funds to make our beer ideas happen
“Vanity projects can be very expensive — especially when they involve 737s.”
Or hot-air balloons. Or LPGA tournaments.