Great stuff via Daily Kos:
As many of you know, Ad Nausea contacts advertisers who sponsor Right Wing radio hosts and programs to ask them to reconsider their advertising placement … Insure.com was selected as they sponsor Bill O’Reilly’s website.
Here’s a condensation of Insure.com CEO Robert S. Bland’s responses (in multiple e-mails) to Ad Nausea:
Many thanks for taking the time and effort to write me and thanks for listening to the O’Reilly Radio Factor program! It’s a delight to have someone as articulate as you among Bill’s 350,000 daily Radio Factor listeners. We advertise on the Bill O’Reilly Radio Factor program precisely to reach smart, articulate people like you…
Bill O’Reilly is one of the few journalists in America that is dedicated to always showing both sides of a story on every story he runs and we commend him for his tireless work to have “Jessica’s Law” passed in all states, which goes far above and beyond his role as a TV journalist…
If you can show me true lies or actual distortions by Bill, I’d be happy to pressure him to atone. But not liking his personality is just not enough for us to pull our sponsorship. I have to place our ad dollars where they do the most good for our shareholders and employees and O’Reilly has assembled an audience of likely Insurance buyers.
While Media Orchard respects Bland for not being shy about sharing his opinions, siding publicly with polarizing figures like O’Reilly for “always showing both sides of a story” might not be the best approach to broadening Insure.com’s customer base.
Bob, here’s a PR tip: How about just saying your advertising choices are based on your marketing strategy, not your politics? Wouldn’t that be the most responsible way to run your business anyway? It is, after all, a public company, with investors from all political stripes.
(Answer: Yes.)
Technorati tags: Journalism, O’Reilly, Public Relations, Insure.com
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