Eric Eggertson has fun with this Type A post by “speechwriter-ghostwriter” Jane Genova, who says:

How I started to become a player and stop being an entrepreneur, vendor, public relations pro and all those 20th century roles is by taking full responsibility for my own survival … Forget loyalty to an idea, organization, boss or client.

It’s all about us. For me that has meant only doing work that I can leverage for other work … Being a player also means dumping from my network the clueless. If they’re out of work or new clients for more than two months and still don’t get it, cut ‘em loose … One other lesson I had to get down cold: Be visible, even if 20th century types label me obnoxious … The day I haven’t enhanced my personal brand by accomplishing something over-the-top or attracting 12,000 clicks on this blog is a day I’ve lost and will never get back.

Each day in the game is a use it or lose it. No holidays, not even Christmas. You bet I put it out there on my blog even on that holy day that’s become pretty controversial … The best way to morph from earning a living to being a player is to observe other players. Don’t judge. Don’t recoil in horror. Don’t try to fix their game. Just consider where they are and where you are. The latter you can change.

Pretty hardcore. Eric’s response:

Does that mean I have to wear my hair like Donald Trump and pretend to be an a–hole?

Eric, regarding your Photoshop skills —

You’re fired.

Technorati tags: PR, Public Relations, Marketing