Remember in high school when the kids actually worried about how many people — and which people — signed their yearbook?

We don’t know if this is a blessing or a curse, but Technorati has created a new feature that enables bloggers to aggregate their favorite blogs on a single page that can be shared. With all the silliness and hurt feelings that surround the issue of blogrolls, we’re afraid Technorati Favorites will just lead to more of the same.

Nevertheless, we’ve started our list.

So there won’t be any confusion, and to minimize hurt feelings, we’ll be very blunt about who’s on this list and why –

1. In the great majority of cases, we’ve added the blogs of people we’ve actually gotten to know over the past year. People whose blogs we read regularly, and people who regularly visit ours.

2. We won’t be doing any “link exchanges.” If you’d like, send us your URL and we’ll check out your blog. If we like it, we’ll keep an eye on it. If you like our blog, we encourage you to comment occasionally so we’ll know you’re out there.

3. If you find reading Media Orchard becomes a chore for you — a box you need to check off as part of your “blog networking” efforts — please stop. We promise you it’s not worth it. Life is too short.

If you consider us one of your favorite blogs, click on the link below to add us to your own list.

OK? OK. Now, let’s never mention this Technorati Favorites thing again.

(Via Micro Persuasion)

Technorati tags: Journalism, PR, Public Relations, Blogs