Vocus Pitch: Good or Bad?
We’ll let Kevin and Todd battle it out over whether this is a good pitch or a bad pitch. From our inbox:
It’s 9 a.m. Monday and you’ve just poured your morning cup of coffee. As you read your email, your VP of Sales drops by. The competition has just launched a new product. Can you come up with a new PR strategy to combat their launch? As you begin thinking through this urgent request, your CEO calls. He leaves tomorrow to speak at a major industry trade show. Can you prepare talking points by the end of the day? Taking the first sip of your now lukewarm coffee, you receive an email from your CFO. Can you prepare a report for this week’s board meeting justifying the company’s PR budget?
While many organizations have the same kinds of corporate communications and public relations challenges, each organization finds different ways to overcome them. This white paper examines how several organizations are presented with these issues and how they overcame them to proactively manage PR, garner more coverage and stay ahead of the competition.
Download a copy of this white paper now.
Oh, and if you were wondering — the answer to lukewarm coffee is Vocus.
Technorati tags: Vocus, PR, Public Relations, Marketing
The question is: did you download the white paper? It clearly achieved its goal of raising awareness…based on this glass of Google Juice we’re pouring here.
Overall I’d say that contrived situations like that are risky to use in a pitch to bloggers…some of these folks will get bent as they prefer tea over coffee. It also makes the PR person out to be more of a corporate pinata. You’re an agency pinata
so they did not segment the cusomtization of their list/pitch.
But Vocus is ahead of the curve when it comes to the marketing of PR services. I’ll leave it to you to decide if that’s a compliment or not.
I’m a mimosa man, myself, so their targeting was WAY off….