New Media Strategies, an online research firm, has an interesting news release based on its monitoring of blog conversations surrounding last night's Super Bowl ads.

Excerpt:

NMS surveyed over 27 million blogs, website, message boards and online communities, including over a hundred of the most influential marketing and advertising sites live-blogging the event. NMS found that while the ads generated record levels of conversation, consumers generally regarded them as "a snooze fest," and several reviewers live-blogging the ads actually gave up mid-game "out of boredom."

Despite disappointed reactions on the whole, there were some clear favorites of the evening -- chiefly, Bud Light's "Magic Fridge" spot and Sprint's "Crime Deterrent." Just as clear were some of the evening's duds, including most of the evening's auto spots...

Gillette Fusion earned the distinction of the evening's most ridiculed ad, with consumers posting their own homemade parody photos during the game of a Fusion-like razor with nine blades.

"Gillette won the 'First Annual User-Generated Spoof' award for creating an ad that generated nearly instantaneous online snarks and Photoshopping," said NMS CEO Pete Snyder.

While the game itself may have fallen short of expectations, and the majority of online consumers regarded the advertising as lame, Super Bowl XL produced oversized online buzz. New Media Strategies found a tenfold increase over 2005 in live-blogging ads reviews, and nearly five times the online discussion about the ads over last year.