Comments on: Report: Journalists Switching to PR in Droves http://www.ideagrove.com/blog/2006/02/report-journalists-switching-to-pr-in-droves.html The Idea Grove is a full-service agency specializing in public relations, marketing and Web design. Fri, 10 Feb 2012 21:07:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ike http://www.ideagrove.com/blog/2006/02/report-journalists-switching-to-pr-in-droves.html/comment-page-1#comment-931 Ike Tue, 28 Feb 2006 21:48:00 +0000 http://www.ideagrove.com/weblog/?p=717#comment-931 Scott, I'm afraid the short-term effect isn't going to be good for PR salaries.<br/><br/>Broadcast news has been sloughing off people for years, because there are more graduates every year than jobs in the industry. The artifically high supply of "network wannabes" means they get a pittance wage. Most won't need a big bump to switch careers, and some organizations might just opt for cheap to fill the job.<br/><br/>Many are over-enamored with what journalists can bring to the job anyway. They think all reporters have the same knack and inside knowledge. The fact is that some of the skills that great reporters possess will allow them to be great PR people... eventually. PR is a lot more than media. Scott, I’m afraid the short-term effect isn’t going to be good for PR salaries.

Broadcast news has been sloughing off people for years, because there are more graduates every year than jobs in the industry. The artifically high supply of “network wannabes” means they get a pittance wage. Most won’t need a big bump to switch careers, and some organizations might just opt for cheap to fill the job.

Many are over-enamored with what journalists can bring to the job anyway. They think all reporters have the same knack and inside knowledge. The fact is that some of the skills that great reporters possess will allow them to be great PR people… eventually. PR is a lot more than media.

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