February 14, 2006 in Media Orchard, Picks by sbaradell@ideagrove.com

Pick of the Orchard 2.14.06

  • What is love? According to Hallmark, V330-5 [Research-based PR that struck gold.] (AP)
  • James and Sarah Brady Comment on the Vice President’s Hunting Mishap [We would describe this press release as gratuitous. Kevin??] (U.S. Newswire)
  • Blogging and the Elusive Mass Audience (Publishing 2.0)
  • Honesty moment (Mason Cole)
  • Holy market disruption (David Parmet)

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    • 4 Comments

    4 Responses to “Pick of the Orchard 2.14.06”

    1. Kevin says:
      February 14, 2006 at 5:38 am

      Gratuitous and perhaps fictitious? If it is real, the Bradys took their cause down a notch by commenting with humor. More likely, Bush cashed in one of his chips in an attempt to try and diffuse the situation.

    2. Gary Stein says:
      February 14, 2006 at 9:48 am

      I saw this story on the card as well today. What an odd thing. I am left wondering about the placement of the card on the rack (one thing they don’t mention in the article). I know there’s a planogram for cards. Did this particular one get a favorable spot?

    3. SB says:
      February 14, 2006 at 10:00 am

      Gary,

      That’s a very good point. Hallmark could have easily set up their research to have whatever outcome they wanted.

    4. SB says:
      February 14, 2006 at 10:03 am

      Kevin,

      The Brady news release is ridiculous — and bad strategy. Linking hunting to gun control is in the NRA’s interests — not that of the gun control lobby.

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