Comments on: Marketing Professors Prove They Have More Time to Waste Than Bloggers http://www.ideagrove.com/blog/2006/02/marketing-professors-prove-they-have-more-time-to-waste-than-bloggers.html Bringing You Media News, Marketing Views, Celebrity Culture & Political Spin Since February 2005 Sat, 20 Mar 2010 22:49:11 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: SB http://www.ideagrove.com/blog/2006/02/marketing-professors-prove-they-have-more-time-to-waste-than-bloggers.html/comment-page-1#comment-890 SB Fri, 24 Feb 2006 06:47:00 +0000 http://www.ideagrove.com/weblog/?p=698#comment-890 OK, I give up. It's a GREAT idea. OK, I give up. It’s a GREAT idea.

]]> By: Anonymous http://www.ideagrove.com/blog/2006/02/marketing-professors-prove-they-have-more-time-to-waste-than-bloggers.html/comment-page-1#comment-889 Anonymous Fri, 24 Feb 2006 03:29:00 +0000 http://www.ideagrove.com/weblog/?p=698#comment-889 Movie reviewers review movies, those reviews to some degree impact public opinion of those movies. Movies, the last time I checked were a business and marketing is a study of business processes. Consumer opinion and consumer behavior (and things which influence the same) are certainly the privy of marketing. Makes sense to me, I'd have been a lot more confused if a Marketing department announced a study examining a cure for cancer! =) Movie reviewers review movies, those reviews to some degree impact public opinion of those movies. Movies, the last time I checked were a business and marketing is a study of business processes. Consumer opinion and consumer behavior (and things which influence the same) are certainly the privy of marketing. Makes sense to me, I’d have been a lot more confused if a Marketing department announced a study examining a cure for cancer! =)

]]> By: SB http://www.ideagrove.com/blog/2006/02/marketing-professors-prove-they-have-more-time-to-waste-than-bloggers.html/comment-page-1#comment-888 SB Fri, 24 Feb 2006 02:02:00 +0000 http://www.ideagrove.com/weblog/?p=698#comment-888 The bigger issue for the USA Today writer is that the study did not factor in that USA Today had two critics, one of whom reviewed the big releases and the other of whom reviewed the lesser releases. Hence, the study portrayed her as being less likely to write about well-reviewed films, when this had nothing to do with her as a critic and was more a function of her specific role at the time. (You can follow the link to her letter to get the whole story.)<br/><br/>MY issue is, What's the relevance of this research to anything?<br/><br/>This is one of those "fun" projects that professors get permission to do from time to time. So, if it makes them happy, what the heck. The bigger issue for the USA Today writer is that the study did not factor in that USA Today had two critics, one of whom reviewed the big releases and the other of whom reviewed the lesser releases. Hence, the study portrayed her as being less likely to write about well-reviewed films, when this had nothing to do with her as a critic and was more a function of her specific role at the time. (You can follow the link to her letter to get the whole story.)

MY issue is, What’s the relevance of this research to anything?

This is one of those “fun” projects that professors get permission to do from time to time. So, if it makes them happy, what the heck.

]]> By: Mark Tomczak http://www.ideagrove.com/blog/2006/02/marketing-professors-prove-they-have-more-time-to-waste-than-bloggers.html/comment-page-1#comment-887 Mark Tomczak Fri, 24 Feb 2006 01:58:00 +0000 http://www.ideagrove.com/weblog/?p=698#comment-887 The reviewer in my local paper never seems to have anything good to say about movies, and doesn't tend to review movies I would want to see. If this research is correct, it could explain this trend. So this research project has taught me something.<br/><br/>It's true that there are some research projects with somewhat bizarre goals. But let's be honest: not every research project is going to be tackling the cure for cancer head-on. Sometimes good ideas come from unexpected directions, which is why all research---even the quirky stuff---is valuable. The reviewer in my local paper never seems to have anything good to say about movies, and doesn’t tend to review movies I would want to see. If this research is correct, it could explain this trend. So this research project has taught me something.

It’s true that there are some research projects with somewhat bizarre goals. But let’s be honest: not every research project is going to be tackling the cure for cancer head-on. Sometimes good ideas come from unexpected directions, which is why all research—even the quirky stuff—is valuable.

]]> By: Anonymous http://www.ideagrove.com/blog/2006/02/marketing-professors-prove-they-have-more-time-to-waste-than-bloggers.html/comment-page-1#comment-886 Anonymous Fri, 24 Feb 2006 00:19:00 +0000 http://www.ideagrove.com/weblog/?p=698#comment-886 It makes sense to me that they would study older reviews rather than newer ones. So what if one of the reviewers no longer reviews films? How does that influence the accuracy of the study one iota? Answer: it doesn't. It makes sense to me that they would study older reviews rather than newer ones. So what if one of the reviewers no longer reviews films? How does that influence the accuracy of the study one iota? Answer: it doesn’t.

]]>