We’re done with this. We’ll leave Gary Ban of Oasys Mobile the final word:
“You run the risk in any campaign like this that you might offend somebody,” he said. “But even if you offend somebody, it seems to spread the gospel of the campaign.”
Amen. Fake Wikipedia entries to all, and to all a good night.
Technorati tags: Pherotones, PR, Public Relations, Marketing
And, well, the NYT article seemed too happy about the campaign, and portrayed it as working (come on, those numbers aren't that great).Expect more of the same from companies that don't get it, annoying the rest of us and hurting us with bad ideas.
Exactly, Mack. For those of you who wonder why I'm a little annoyed, look at the GourmetStation story. They got completely pounded for nothing (the crime of creating a "character blog"), while free-spending Dr. Myra provokes barely a peep of outrage. I hope I didn't really crack the code, but I fear I might have.
I'm betting the gang behind Gourmet Station are wondering what the deal is with all the sudden 'A-Lister' indifference. No wait you've already cracked that code ;)
And weeks....
Shel just picked this article up and I let him know that you have been on it for weeks and weeks and weeks ;-)
Yes, Jeremy, that's the point I should have specifically made in the post but didn't: the NY Times article was positive in tone.This ONLY occurred because bloggers took their blogads money and did not come out strongly against McKinney's behavior.
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