From Technorati: “The biggest blogs in the blogosphere, as measured by the number of people who have made them a Favorite.”

We’re currently No. 88 on this list. Steve is No. 1.

Update: We should point out that — since we’re currently ranked about 3,700th on Technorati by the unique-link measure — we’re probably not long for this list once the word gets out that Technorati is using Favorites to rank popularity.

Nonetheless, just in the 90 minutes since we posted this, we’ve already dropped to No. 95. Only 13 of you have named this blog one of your favorites. If there are only 13 of you out there that consider Media Orchard one of your favorite 50 blogs, we’re shutting this sucker down.

C’mon. Add us:

David Sifry, you’re a genius — an evil genius, but a genius nonetheless.

Technorati tags: Technorati, PR, Public Relations, Marketing

Media Orchard clocks in at No. 37 on Brian Oberkirch’s “43 Best Blogs Wiki.” Of course, since it’s a wiki, it appears we have the power to move ourselves up to No. 1 if we want to. Then again, some hater could take us off altogether.

Don’t be surprised if the wiki abusers at McKinney plop Dr. Myra into the No. 1 slot.

Oh — and we get to add a cool “43 Best Blogs” badge to our site now. Thanks Brian!

Technorati tags: PR, Public Relations, Marketing

From PRSA’s Public Relations Strategist, “As More Print Journalists Turn to Public Relations, What Will It Mean for the Profession?”:

Changes within print journalism have led to industrywide malaise, causing journalism students to reconsider their chosen field and reporters at all stages of their careers to seek new employment. Journalists turned PR-practitioners are nothing new … Yet, it seems the trend has accelerated because of marketplace pressures on newspapers. This could be a boon to the PR profession in terms of enhanced media relations capabilities and a potential lessening of PR practitioners being identified as nothing more than flacks who spin in the press.

Jefferson George, a journalist who switched to PR before returning to newspapers, had this reaction to the PRSA report in a letter to Romenesko:

I was a newspaper reporter for six years before taking my first (and only) PR job, which I had for four years. Despite a comfortable salary and impressive VP title, I left PR about six months ago and returned to newspapers — Knight Ridder, no less — at arguably the most anxious time in their history. Why? In the end, it was that whole “public service/making a difference” thing, tired as that might seem…

Do I like every story I write now? Of course not. I also didn’t like every pitch I made while in PR, but in the end, you work for the client and do what they want, or you don’t have the client very long (and maybe not other clients if word gets around). In newspapers — even in this era of “answering to Wall Street” — I still believe you work for the public.

Ah, the age-old debate.

We do think that journalism-to-PR is an increasing trend (although PRSA’s report has no hard numbers), which is one of the reasons for that little book project we’re kicking around.

The PRSA piece does have some interesting advice for journalists looking to make the switch — most humorously, the warning that many journalists have “business etiquette issues.” No, you think?

But they have their good points, too.

Technorati tags: Journalism, PR, Public Relations, Marketing

From Christopher Falvey via Fark.