We Found a Marketing Stunt Worse Than Pherotones

Of course, we had to go to South Korea to find it. From the AP:

SEOUL — The Supreme Court has upheld a lower court ruling convicting a dairy executive for an obscene event promoting his company’s yogurt, a news report said Thursday.

The court upheld a lower court fine of 5 million won (US$5,000) for the executive, identified by his family name Kang, Yonhap news agency reported, citing the top court’s ruling.

It also upheld fines of between 500,000 won (US$500) and 2 million won (US$2,000) on three models for staging a nude performance with the yogurt at a crowded Seoul art gallery in 2003, Yonhap said.

The models, caked in wheat flour, used spray devices to squirt each other with yogurt, which washed off the flour to expose their bodies, Yonhap reported.

According to Yonhap, the court said the performance “was obscene as the event’s main purpose was commercial and it went beyond the point necessary to promote the product.”

Officials at the Supreme Court could not be reached after hours Thursday.

Oh, what are Pherotones, you ask?

Technorati tags: Pherotones, PR, South Korea, Marketing

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