January 28, 2006 in Media Orchard, Picks by sbaradell@ideagrove.com
Pick of the Orchard 1.28.06
  • NBC News PR Department Gets Down and Dirty (Arianna Huffington)
  • Athletes Anonymous (The Flack)
  • Monkey Business (Holmes Report Blog)
  • Cosmic Martini Directory [Check out the cool design of David's new blog] (Bauart Group)
  • Does Advocacy Work Better Online? (Influential Interactive Marketing)
  • Google China Censorship (Random Culture)

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    January 27, 2006 in Celebrity, Media, Media Orchard by sbaradell@ideagrove.com
    "Who Wore It Best?" — Baby Edition

    On Thursday, we teased the celebrity pubs for trafficking in cruelty-based features like US Weekly‘s “Who Do You Think Is Older?”

    This, in turn, caused us to wonder, “What might they stoop to next?”

    Our guess: “Who Wore It Best?” — Baby Edition.

    The contestants:

    Kal-el Coppola Cage

    Sean Preston Federline

    Don’t worry; we didn’t ask “100 people on Beverly Hills’ Rodeo Drive” to rate which baby looks better in his adorable blue outfit, and we’re not going to rate them, either.

    But mark our word. We have seen the future of celebrity pubs — and this is it.

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    January 27, 2006 in Media Orchard, Picks by sbaradell@ideagrove.com
    Pick of the Orchard 1.27.06
  • Out of Step With … Bonnie Fuller (Gawker)
  • Can I Persuade You To Do Something You Don’t Want To Do? (How To Persuade)
  • Lynx Teases With Clickable Asses (Adrants)
  • Interview pitches, sans pitch (Open The Dialogue)
  • When even the unbiased folks at the AP agree (Jossip)
  • PR Works for SEO (Online Marketing Blog)
  • Should AR people get certified? (Helzerman’s Odd Bits)

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    January 26, 2006 in Media Orchard, Media Relations by sbaradell@ideagrove.com
    Reporter Turned Press Secretary Says the "Dark Side" Is Really Not So Dark


    Will Shuck, a former daily newspaper reporter, is now press secretary to a member of the California Assembly. He writes in Capitol Weekly, via Romenesko:

    It’s not like anyone wakes up one day and thinks, “You know, to heck with all that honesty and integrity. I’m going to go peddle malarkey for a living.”

    By the time a reporter makes the leap “to the dark side,” and walks the halls of the Capitol in the service of one party or another, he or she has probably taken a pretty good look at what’s ahead and picked the best team. Anyway, that’s my experience. It had nothing to do with my perception that newspapering has about as much growth potential as steam locomotive repair…

    You also discover some startling truths, like a chief of staff isn’t necessarily lying when she says she’s trying to get the member to return a reporter’s call. It always seemed so bogus that a Senator was “booked back to back” and couldn’t make a five-minute call to the hometown paper. But, well, it happens. It is true, however, that the biggest paper gets the fastest call back…

    It’s not unnatural or unwholesome to take those skills honed through reporting and put them to use in another setting. That’s why so many reporters do it. And in the Capitol, skills like keen observation, healthy skepticism, quick analysis, and the ability to make your point, seem to fit nicely.

    Well said. Kind of makes Media Orchard want to resume that little book project

     
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    January 26, 2006 in Media Orchard, Politics, Social Media Marketing by sbaradell@ideagrove.com
    Will the Chris Matthews Boycott Work?


    Liberal bloggers are encouraging an advertiser boycott of Hardball host Chris Matthews. From the new blog organized for the campaign:

    Chris Matthews has repeatedly compared Americans who are concerned about the war in Iraq to Osama bin Liden. We are asking companies to refrain from advertising on Matthews’ MSNBC TV show “Hardball” until he publicly apologizes and promises to stop his right-wing bias.

    Our guess is that the boycott won’t work, but that the attention to this issue will force Matthews to tone down his rhetoric a bit. Matthews strives to be balanced, unlike an O’Reilly, so this kind of pressure is likely to have an effect in his case. Of course, then the right will hammer him about something, and he’ll have to adjust again.

    The Matthews boycott notwithstanding, we’ve found some of the behavior of liberal bloggers irritating of late — particularly the vicious, uncalled-for attacks on Washington Post ombud Deborah Howell. Liberals aren’t doing themselves any favors by acting like lefty Rush Limbaughs.

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