Enron's Code of Ethics
As jury selection begins in the trial of former Enron executives Kenneth Lay and Jeffrey Skilling, The Smoking Gun has made the ill-fated company's 64-page employee ethics guide available for download.
Excerpt:
Relations with the Company's many publics -- customers, stockholders, governments, employees, suppliers, press, and bankers -- will be conducted in honesty, candor, and fairness.
Sometimes marketers and PR people get caught up in how a company talks about itself; that, after all, is central to our job.
But we would urge you to take a step back periodically and ask yourself, "Is my company (or client) living by the values it communicates?"
If it's not, you've allowed yourself to become part of a lie.
Your integrity is too important to let slip away, molecule by molecule, without stopping to take notice.
Technorati tags: Enron, PR, Public Relations, Marketing
posted by Scott Baradell at
7:05 AM
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