That person on the left is Ed Klein, who leads the team at Parade that answers questions to Walter Scott’s Personality Parade — which bills itself as “the most widely read column in the English language.”
That’s right. There is no Walter Scott; he’s a fictional character.
But the questions Walter receives are real, apparently. Don’t believe us? Novelist-sleuth Tod Goldberg tracked down an actual letter-writer.
Check out “Letters to Parade: The Etymology Of A Letter To Walter Scott.”
Technorati tags: Tod Goldberg, PR, Parade Magazine, Ed Klein
Tags: Journalism, journalist, news, reporter
Actually, it appears only a fraction of the letters are real — a very small fraction, I suspect — as if you poke around my blog a big you’ll find another post from a friend of mine in PR who has had press releases turned into “questions”. It’s evil and insidious and I’m addicted…
What’s next, Tod? No Santa?
Your blog is a lot of fun and highly recommended.