The New York Times School of Blogging: "We’ll Use the Technology Our Way"
From a memo to New York Times staffers from Deputy Managing Editor Jonathan Landman re: a new entertainment blog and plans for additional blogs. Via LAObserved and Romenesko:
The point is, a blog is nothing more than a piece of technology. It allows people to compile thoughts, connect with others and interact quickly with readers. People can use it any way they want to. It has no inherent ethical or moral quality, though it does have its own special power.
We’ll use the technology our way. Our bloggers will have editors. They will observe our normal standards of fairness and care. They won’t float rumors or take journalistic shortcuts. Critics and opinion columnists can have opinion blogs; reporters can’t…We’ll encourage readers to post their thoughts, but we’ll screen them first to make sure the conversation is civil. Some bloggers will accuse us of violating blogospheric standards of openness and spontaneity. That’s life in the big city.
Full memo here.
Technorati tags: Journalism, Blogs, New York Times, Marketing


