Comments on: Starbucks Marketing Stunt: We Give It a Thumbs Up http://www.ideagrove.com/blog/2005/12/starbucks-marketing-stunt-we-give-it-a-thumbs-up.html The Idea Grove is a full-service agency specializing in public relations, marketing and Web design. Fri, 10 Feb 2012 21:07:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tim Jackson- Masi Guy http://www.ideagrove.com/blog/2005/12/starbucks-marketing-stunt-we-give-it-a-thumbs-up.html/comment-page-1#comment-375 Tim Jackson- Masi Guy Thu, 08 Dec 2005 17:54:00 +0000 http://www.ideagrove.com/weblog/?p=436#comment-375 I think they nailed it on this one. How very, very clever... as a bunch of people are likely mumbling- I only wish I'd thought of it first. <br/><br/>Adding the coupon for a free coffee just seals the deal. They are likely able to convert non-Starbucks drinkers into advocates. <br/><br/>How this could be a bad thing is beyond me. I think they nailed it on this one. How very, very clever… as a bunch of people are likely mumbling- I only wish I’d thought of it first.

Adding the coupon for a free coffee just seals the deal. They are likely able to convert non-Starbucks drinkers into advocates.

How this could be a bad thing is beyond me.

]]> By: SB http://www.ideagrove.com/blog/2005/12/starbucks-marketing-stunt-we-give-it-a-thumbs-up.html/comment-page-1#comment-373 SB Thu, 08 Dec 2005 14:42:00 +0000 http://www.ideagrove.com/weblog/?p=436#comment-373 Piers, what I like about it is that whoever has a Thomas Hawk experience will inevitably tell the story to -- oh -- EVERYONE they know.<br/><br/>And, as I recall, the Starbucks brand mantra is "rewarding everyday moments." <br/><br/>Getting a fun story to tell your friends and a coupon for free coffee to boot -- sounds like a "rewarding everyday moment" to me... Piers, what I like about it is that whoever has a Thomas Hawk experience will inevitably tell the story to — oh — EVERYONE they know.

And, as I recall, the Starbucks brand mantra is “rewarding everyday moments.”

Getting a fun story to tell your friends and a coupon for free coffee to boot — sounds like a “rewarding everyday moment” to me…

]]> By: Piers Fawkes http://www.ideagrove.com/blog/2005/12/starbucks-marketing-stunt-we-give-it-a-thumbs-up.html/comment-page-1#comment-370 Piers Fawkes Thu, 08 Dec 2005 04:48:00 +0000 http://www.ideagrove.com/weblog/?p=436#comment-370 It's an appalling piece of marketing. Here's why:<br/><br/>a) Does an omnipresent brand like Starbucks need to conduct the sort of stunt that is more apt for a new brand.<br/>b) It makes me think of what the guys on the <a HREF="http://americancopywriter.typepad.com/" REL="nofollow">American Copywriter</a> podcast said about the payoff: there isn't any here. Starbucks created a situation, made someone feel a fool and then... erm, they wished them Happy Holidays. Is that really a 'pay off' or just a bad marketing idea?<br/>c) Someone convince me that this campaign falls inside the Starbucks brand guidelines. It’s an appalling piece of marketing. Here’s why:

a) Does an omnipresent brand like Starbucks need to conduct the sort of stunt that is more apt for a new brand.
b) It makes me think of what the guys on the American Copywriter podcast said about the payoff: there isn’t any here. Starbucks created a situation, made someone feel a fool and then… erm, they wished them Happy Holidays. Is that really a ‘pay off’ or just a bad marketing idea?
c) Someone convince me that this campaign falls inside the Starbucks brand guidelines.

]]>