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Wednesday, December 07, 2005

Readers Are Leaders: Why Subscribing to Media Orchard Can Help You Succeed in Business

I get a lot of nice feedback from readers of Media Orchard. One of my favorite compliments came from Mason Cole, who wrote of our blog, "It's beautifully comprehensive and well-balanced. Every day there's something to learn -- more there than I can absorb, regrettably."

We're different from other PR-agency blogs. While we write about Web 2.0 innovations, we don't focus on blogs and wikis, "lightweight business models" and "the long tail" ad infinitum. We also don't blog endlessly about schmoozing with other bloggers at various, nefarious blogging conferences around the globe.

To some, we're a hodgepodge of media industry news, PR philosophizing, celebrity gossip, journalism analysis, political ramblings, random oddities, and blog-culture observations.

True enough -- but there's a method to our madness.

Readers are leaders. As a public relations practitioner, the best way for you to rise in your profession is to demonstrate your knowledge of the profession.

Knowledge comes in many forms. You can read Micro Persuasion for an authoritative source on how Web 2.0 is transforming our field. You can read other blogs for tips on how to pitch a reporter, how to write a press release, and so forth.

And you can read Media Orchard to put what you do -- the practice of public relations -- in the context of the broader world around you.

Specifically:

  • We discuss issues in journalism and the media industry because these are important to the reporters you talk with every day -- and because they directly affect the PR industry's evolution.

  • We tell you how celebrities are managing their public images -- because these stories provide valuable lessons for managing corporate brand images.

  • We shed light on companies that are doing PR well, and those that could be doing it better.

  • And finally, we discuss how blogging and other Web 2.0 innovations will affect you, separating hype from reality.


    • All in the form of ready-made water-cooler talk.

    So sign up for Media Orchard today. We welcome your participation.

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    posted by Scott Baradell at 9:54 AM

    3 Comments:

    • Scott, glad the compliment hit home. It was entirely sincere. Keep up the great work.

      By Blogger Mason Cole, at 12/07/2005  

    • What I want to know is if this direct pitch to the readership about your own blog works. Make sure to share your stats with the readers. I am already a subscriber, so my vote doesn't count much in gauging effectiveness. My blog is also about bringing current events into focus and discussing how they effect PR.

      By Blogger Kami Huyse, APR, at 12/07/2005  

    • A little blatant self-promotion never hurts -- assuming one can back it up. I just know that some people believe that reading about pop culture, in particular, is not a productive use of time. I disagree with that; it's a social lubricant, a conversation-starter, and is valuable as such. It's just a reminder -- particularly for younger practitioners -- that this blog has a business purpose as well as being (hopefully)entertaining.

      By Blogger SB, at 12/07/2005  

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