BlogAds is rolling out a new logo in January, which they selected after a contest. The winner got $1,000 (compared to the $100,000 that Razorfish might have gotten a few years ago).
The new logo is a big improvement over the current one; it retains the “analog” feel without looking like it was scrawled by a serial killer.
Here ’tis:
BTW, BlogAds does need to clean up whether its identity is “BlogAds,” “Blogads,” “blogads” or “Blog Ads” — the company is referred to all four ways on the site’s home page.
Media Orchard has discussed problems with branding consistency before, here and here.
Technorati tags: BlogAds, Branding, Design, Marketing
Tags: dallas marketing, dallas marketing companies, dallas marketing firms

We actually get phone calls from people asking to speak with “blow-jads.” Haha! I like the new logo a lot, and hopefully the two colors will help people to differentiate Blog & Ads and pronounce it correctly.
The company is Blogads, the ads that you see on blogs are blogads.
Got it, Justin. Thanks.
Um, okay.