As we have noted before, PR people love holidays for announcing bad news -- which is why Media Orchard had to get up from the Thanksgiving table to inform you that Jessica and Nick had announced their split and that Savvis had accepted the resignation of its stripper-loving CEO.

Now, Women's Wear Daily reports that Jessica and Nick's timing has made some celebrity pubs look downright silly:

To be sure, Us editor in chief Janice Min -- and her counterparts at the other celebrity weeklies -- would have preferred to get the news a few days earlier, in time to include it in the print edition. Did Min believe Simpson and Lachey timed the announcement to inconvenience the entertainment press? "It'd be naive not to think that was a consideration," she said.

No one got tripped up worse than Celebrity Living. The American Media-owned title published a cover story last week claiming Simpson and Lachey were set to adopt a baby. Worse yet is this week's issue, on sale beginning Wednesday: Its main cover line reads "Jessica's Baby Weight Battle: She's Finally Pregnant!" The blunder is a product of Celebrity Living's protracted production schedule, which requires the magazine to close almost a full week before it goes on sale. Sister publication Star also has a cover story on Jessica's "pregnancy" in the current issue.