OK, I know that reference was Dennis Miller obscure.
“Carmina Burana” was a cantata written by Carl Orff in 1937 Nazi Germany and hailed by Hitler as a celebration of Aryan culture. While this piece of music has been used in commercials, it probably won’t be used by BMW. It’s just … too sensitive.
For the same reason, Nissan would have been better off not to use “Colonel Bogey’s March” (MP3 download), the whistling tune from Bridge on the River Kwai, in its new Titan truck commercials.
You know the movie, right? The WWII flick about U.S. and British prisoners of war in a brutal Japanese prison camp?
I’m sure the twentysomething ad guys and gals at TBWA\Chiat\Day who came up with the spot didn’t even make the connection.
In any case, Nissan took some serious PR grief and has now updated the ad. The new music is from Stripes.
Technorati tags: PR, Public Relations, Marketing
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Tags: dallas marketing
I had no idea about the Nazi connection either! All that I know is that Sean Hannity and Ozzy Osbourne often use it to intro their shows.
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