Reader Poll: How Bad Is This Wal-Mart Commercial?

Random Culture had a pretty strong negative reaction to a new commercial by Wal-Mart, which features Beyonce and her Destiny’s Child pals unwrapping giant TVs and other big-ticket presents.

Of course, the Smurf commercial for UNICEF could be worse — but it’s a tough call. So why don’t you make the decision?

Watch the Smurfs (commercial is embedded in a Belgian news report)

Watch Beyonce (scroll down and click the play button where indicated).

Leave your vote in comments. I’ll submit the results to the Wal-Mart marketing team as a public service.

Technorati tags: Wal-Mart, Advertising, Marketing

Tags: dallas brand strategy, dallas branding, dallas content marketing, Wal Mart