Random Culture had a pretty strong negative reaction to a new commercial by Wal-Mart, which features Beyonce and her Destiny’s Child pals unwrapping giant TVs and other big-ticket presents.
Of course, the Smurf commercial for UNICEF could be worse — but it’s a tough call. So why don’t you make the decision?
Watch the Smurfs (commercial is embedded in a Belgian news report)
Watch Beyonce (scroll down and click the play button where indicated).
Leave your vote in comments. I’ll submit the results to the Wal-Mart marketing team as a public service.
Technorati tags: Wal-Mart, Advertising, Marketing
Tags: dallas brand strategy, dallas branding, dallas content marketing, Wal Mart
I vote for Wal-Mart as being worse. I would like it better if it were in Belgian
Beyonce wins.
Beyonce