Ranking the Top PR Agency Web Sites
SiteScore is a free tool by U.K.-based Silktide that rates “how well-designed, popular and accessible your website is.” So far, SiteScore has graded more than 72,000 Web sites on a scale of 1 to 10.
Top-ranked sites include HaloScan and The Register, with scores of 9.6. The rankings vary widely and sometimes inexplicably: MSN rates a 9.2, but CNN.com rates a 2.5, for example.
Among its idiosyncracies, SiteScore penalizes sites heavily for failing to meet the W3C Web Content Accessibility Guidelines, which are geared to make Web content more accessible to people with disabilities.
We wondered which top PR agency maintained the best site — so we took the eight largest firms (by U.S. revenues) and ran them through SiteScore. Click the scores to see a detailed explanation of each agency’s results.
Here’s how they ranked:
5. Ogilvy Public Relations Worldwide … 7.4
6. Weber Shandwick Worldwide … 7.2
Congratulations, Richard and Phil.
The Idea Grove, by the way, scored a middling 7.5, tying Ketchum.
Technorati tags: PR Agencies, PR, Public Relations, Web Sites, Web Design, Graphic Design, Design, Edelman, Burson-Marsteller, Ketchum, Ogilvy, Fleishman-Hillard, Hill and Knowlton, Weber Shandwick
What a great tool. My web site scored the same as the Media Orchard.
I’ve included a link to this post on tomorrow’s (11/28) “Much Ado About Marketing” blog.
Thanks again.
Mike Bawden
Brand Central Station