Steve Rubel, the doyentastic PR blogger of Micro Persuasion, has posted a chart showing higher Web traffic for Wikipedia than The New York Times.
To be fair, Steve didn’t mention a few things in his post:
1. The chart’s data comes from the small percentage of Web users who have downloaded the Alexa toolbar. This user group is geek-heavy and therefore not representative of the broader Web audience.
2. The Times requires registration and charges for some content — meaning that Times traffic is of higher value.
3. Wikipedia, which is available in several languages, undoubtedly attracts a much higher percentage of its traffic from non-U.S. users.
With those caveats, the data is still interesting. As is this little chart that I whipped up, which shows Micro Persuasion trouncing PR Week.
Personally, I read Steve every day. I only occasionally look at PR Week. How representative am I? I don’t know — but I am one of those Alexa toolbar geeks…
It’s tasty info; just shake a little salt on it before consuming.
Technorati tags: Journalism, PR, Public Relations, Marketing, Micro Persuasion, Steve Rubel