November 4, 2005 in Celebrity, Media Orchard by Scott Baradell

Is Anderson Cooper the "New Coke" of Journalism?

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Matthew Felling, media director of the Center for Media and Public Affairs in D.C., discusses the dumping of Aaron Brown for Anderson Cooper in a letter to Romenesko’s journalism blog. Writes Felling:

Aaron Brown was not only CNN’s night-time anchor, but the anchor for all of cable news after dark. I mean that literally.

When I took the occasional hot-air balloon ride with the more blustery Sean or Joe, I always knew that at the end of the night I’d make use of “NewsNight” — and more importantly, Aaron Brown’s sense of handling the news — to tether me back to The Real World…

Years ago, Coca-Cola decided to make a switch to a sweeter, lighter version of itself. And, after trying it out, America asked to have the old flavor back. It’s gotten to the point where I have more faith in America’s sweet tooth than their news tastes. I doubt any great constituency will rise to ask for Aaron Brown’s return — at least not any around my age of 32.

Welcome to journalism’s New Coke: Anderson Cooper.

Don’t worry, Matthew. I’m sure within a year or two, Anderson himself will be replaced … by Billy Bush.

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anderson will never ever be replaced.i believe change is always for the better

Funny. This is one of the cooler blogs I've run across. good stuff