It occurred to me today that I haven’t updated the Idea Grove’s online newsroom since June. While on its face this is pretty shameful and not something I should draw attention to — particularly considering that the Idea Grove is a public relations agency — I nonetheless choose to bravely share my failings to educate others.

What a guy I am.

The reason I haven’t updated the newsroom since June is that it’s a pain — like all the pages of this Web site that aren’t part of the blog.

I don’t have an IT department. I do the HTML myself, and I don’t like doing HTML. To be perfectly honest, even when I did have an IT department in past lives, I wasn’t always happy with how quickly the company Web site got updated.

The blog, as Napoleon Dynamite might say, is pretty much infinity times easier.

So isn’t it time to blogify your online newsroom? Here’s one small business that has done just that. It’s Eileen Kelley of the Idea Grove, who is busy launching a new fashion line.

This is all most businesses need, with RSS supplementing (and ultimately obsoleting) e-mail distribution. Of course, large companies should consider more advanced features, such as high-resolution image galleries. Here’s a discussion of online newsrooms with some good ideas.

I guess this means I have to convert my online newsroom to a blog now.

Maybe I will … gosh.

Technorati tags: Corporate Communications, PR, Public Relations, Web sites