BusinessWeek‘s Stephen Baker writes today in Blogspotting:
I’m reading more and more about the market value of blogs — and believing very little of it. Maybe I’m blind to opportunity, but I think the overwhelming majority of our blogs have little or no market value unless the blogger is included. And that’s less a sale of a blog than a blogger getting a job.
Others, Stephen notes, see things differently. He cites Peter Brady (no, not that Peter Brady), who writes on Performancing that business-minded bloggers should ask themselves:
1. Do you as a professional blogger have an exit strategy?
2. Where do you want your blog business to be in, say, 2 years time?
3. Are you positioning your blogs with an eye to a big payday or for long-term organic growth?
4. Who might be likely purchasers of your blog business?
5. Have you considered the potential for a stock market flotation at some point?
Stephen then suggests Peter is getting ahead of himself.
Having read Peter’s entire post, I can’t say Stephen is being particularly fair. Peter is only making the point that “there will eventually be consolidation in the blogosphere as there has been in every industry before it. Casting a cursory eye towards that future will do you no harm.”
He’s absolutely right.
That’s a far cry from the speculative silliness of the “How Much Is My Blog Worth?” tool on the Business Opportunities Weblog (which is nonetheless very fun, Dane. I’d love to believe Media Orchard is worth that much.)
Technorati tags: Blogs, Blog Valuations, BusinessWeek, Stephen Baker
Tags: blogosphere, dallas content marketing, dallas seo, dallas web design, pr blogs
Thanks. You have taken the gist of my post as it was intended.
They are missing #6 – will your blog even be alive in, say, 2 years time? Someone I respect noted that he expects to see more and more blogs abandoned in the next year, as people move on. If that’s true, I wonder how it will affect blogs and readership.
Jeremy: I think you’re right. A lot of people are blogging because its trendy or because they think they’ll be able to make a quick buck off of it. But it takes a lot of work to sustain a blog; only people who really enjoy doing it will be able to stick with it.
Or, people that are single.
Or, in my case, have a VERY understanding spouse…