PR firm Cohn & Wolfe and ad agency DiMassimo have drummed up a little attention in recent weeks with a silly anonymous campaign to rename the rat the “Great Pointed Archer.”
As AdFreak reports:
Looks like there is finally a conclusion to the Great Pointed Archer mystery, and frankly, it’s not all that exciting. According to this story in today’s New York Post, PR firm Cohn & Wolfe created the campaign, along with ad agency DiMassimo, to “draw the attention of marketing officers at big corporations,” the premise being that if the two companies could re-hab the rat, they could re-hab just about anything…
The effort continued today with a PR stunt: a rally in Manhattan’s Washington Square Park featuring a giant inflated rat.
OK, let me see if I understand: the goal here was to prove that Cohn & Wolfe and DiMassimo could rehabilitate the rat brand.
Did they do it?
Or did they just burn a lot of dollars, have fun showing how creative they were, and achieve no measurable results?
Isn’t that the primary complaint corporate types have with advertising and PR firms to begin with?
Here’s a humble suggestion from a former corporate decision-maker:
In the future, take the money, time and creativity you spent on that campaign and put it into the pitches you give me. That way I’ll know you can do something besides sit around your office and come up with cute ideas that have nothing to do with my balance sheet — which is obviously too boring for you to be concerned about.
Technorati tags: Advertising, PR, Public Relations, Marketing, Cohn & Wolfe, DiMassimo, AdFreak, Branding
Tags: dallas marketing, dallas pr agency, dallas pr firm, dallas public relations, dallas search engine optimization
Great post. Agree that time spent being clever in this regard could be better spent educating and working with clients.