November 15, 2005 in Media, Media Orchard by Scott Baradell

Blogger Andrew Sullivan Hired by Time.com; Who’s Going to Hire You?

Blogs continue to take over. From MediaPost:

CONTROVERSIAL POLITICAL BLOGGER ANDREW SULLIVAN Monday announced that he will take his five-year-old blog, The Daily Dish, to Time.com in January.

Time.com’s Editor and General Manager, Joshua Macht, said the company is hoping to connect with the blogosphere by retaining Sullivan–who has contributed to Time magazine since 2002. “The idea is that this is a new free form of journalism and communication, and here we have someone who’s had a relationship with the magazine for a long time–so why not add his blog, the Daily Dish, to what we do?” he said. “It’ll be part of our site, but he’ll completely maintain his editorial independence.”

Macht said that Time.com’s ad sales team will sell all the ads on the new page, and the ad revenue will go into Time.com’s coffers. Sullivan, in return, will be paid an undisclosed retainer fee. His old site’s URL, www.AndrewSullivan.com, will redirect to the Time.com page.

Since I am prone to pointless reverie, the news made me wonder which online pubs were most likely to hire some of my own favorite bloggers…

1. Steve Rubel: BusinessWeek. They’ve already posted the glamour shot. Be careful with your kudos, Stephen Baker — Steve could soon be your boss.

2. Phil Gomes: Psychology Today. Phil has always been the introspective type, as he recently verified by posting his Myers-Briggs results on his site. (Does Edelman pay you for that, Phil?)

3. Jeremy Pepper: PR Week, US edition. That pub needs to be stirred up, and Jeremy’s a born stirrer-upper. Right, Steve?

4. Hans Kullin: PR Week, UK edition and European edition. Nobody covered the Kate Moss episode better than Hans. (Hans, you do speak German?)

5. John Wagner: Texas Monthly. As long as he stays ahead of me in the Technorati rankings, I’ll concede this position to John. But I’m hot on your trail, buddy!

6. Constantin Basturea: Forget publications — the creator of TheNewPR/Wiki and Global PR Blog Week should be put in charge of PRSA.

7. Pierce Mattie: US Weekly. PM gets credit for its early speculation on Katie’s baby bulge.

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Oh, I think that would be a nightmare for PRW US. And, yes, I would fire a few people and bring back some others. And, funny comment on BusinessWeek. I have wondered if they only read the blogs they wrote about from that one article.

John: the only exception would be if blogger Dawn Yang, the current top search on Technorati, poses.

Are you saying models don't find blogging sexy and cool?Okay. Don't answer that.

My German's a bit rusty, but hey, there's always Babelfish. How hard can it be?

You want to take pictures for Playboy, John, not write for them.But if you ever do meet a Playboy model, here's a tip from the master: DON'T MENTION THE BLOG.

If Phil gets Guitar World, then I want to write for Playboy ... or perhaps Soccer Weekly.

I always fancied "Guitar World." *8-)