November 22, 2005 in Media Orchard by sbaradell@ideagrove.com

Astrology: The Neglected Public Relations Tool

From USA Today:

Planets block press access

BANGKOK, Thailand (AP) — Thailand’s Prime Minister Thaksin Shinawatra says he won’t answer questions from reporters until next year because the alignment of the planets is not in his favor.

“Right now Mercury … is in a corner perfectly aligned with my star. Mercury is no good, so if it’s not good, I am going to request not to speak,” Thaksin told reporters Sunday.

Mercury moves slowly and will not steer clear of his star until next year, he said.

Thaksin has shown hostility toward the media since taking office in 2001, and critics accuse him of trying to restrict press freedoms by manipulating coverage, canceling TV and radio shows, and using media takeovers by his political and business allies.

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