We all search for meaning. Our place in the grand scheme. It can be difficult to feel important when we are but little clumps of matter in an infinite universe.

Or as the '70s rock gods Kansas put it:

all we do
crumbles to the ground
though we refuse to see...
all we are is dust in the wind.

Very negative, dudes.

It doesn't have to be that way. The god of the blogosphere, Technorati, is here to make you feel special.

As we learned in "The Top 25 Public Relations Blogs" and "Technorati's Top 25 Texas Blogs," the Blog Finder service is a useful -- but quite flawed -- mechanism for identifying the most popular blogs for various subject matter. The most obvious limitation is that most blogs still haven't bothered to sign up with Technorati.

Still, in the quest for order in the blog world, The New York Times and other national media have essentially anointed Technorati the unchallenged arbiter. It's the site Steve Rubel and other blog gurus use more than any other.

And so Technorati orders and provides meaning to the blogosphere -- and, as an added bonus, can make each and every blogger feel special and important.

How so?

Through Blog Finder, which gives every blog a chance to be the No. 1 authority in its chosen category.

Let's take Media Orchard, for example.

Sure, we could easily get down on ourselves if we looked at our ranking under "Media" blogs. We've worked too hard to be 154th, behind BuzzMachine and so many others! What's the point of our silly blog existence?

But this is an easy problem to fix. If our blog is tagged "News Media," Media Orchard is no longer 154th. In fact, we're No. 1!

And we're in the top 10 in lots of other categories, like "Corporate Communications," "Marketing Communications," "Media Relations," "Newspapers," "Copywriting," "Reputation Management," and "Dallas."

Just find the right category, and your blog is no longer a clump of matter, dust in the wind. You, too, can be No. 1.

We feel better now.

Kansas, you guys are downers. You need to get a blog, dudes.

Technorati tags: Technorati, PR, Public Relations, Marketing