I think communications pros need to be comfortable with letting go … and letting clients (internal or external) communicate in their own words and in their own way.

We can help them be more effective, but we shouldn’t try and put words in their mouths any more. The old “stick to the Q&A document” mentality gave us generations of company officials who never said anything at all.

On his blog this weekend, Mark Cuban told Google to get its “stuff” together as it relates to splogs on Blogger. That’s powerful and real and it communicates an unmistakeable message.

I don’t advocate profanity but it’s better than some sentence written by a panicky PR person and vetted by legal.

P.S. I was being paid to listen so the PP wasn’t TOO painful.