As a longtime Dallasite, lifelong NBA fan and Mavericks season ticket holder, I have great respect for Mark Cuban. Now Mark has turned to my preferred medium -- the blogosphere -- to solve a Mavs marketing quandary. As he described the challenge on Blog Maverick:

Finding a replacement to "RockNRoll Part 2" by Gary Glitter to play at the Mavs games. You know the song. The "hey" song. The song that everyone in sports stole from the NHL, who stole it from who knows who. This isn't a cure for world peace issue. But it's one of those things that drive me crazy ...

Maybe the blogosphere can help ... I need at least one song that is simple, has few or no words, is short and will automatically cause 20k people to stand, clap and shout in unison.

Since Mark posted his request last Thursday, he has received 168 comments with suggestions from readers. That's cost-efficient market research.

I'll throw some free advice into the hat: go with "Tubthumping" by Chumbawamba. I know, I know -- too many words. But it would get people on their feet.

(FYI: The photo of this year's starting five is by Michael Mulvey of The Dallas Morning News.)

Technorati tags: Marketing, Dallas