Hey, PR People: The Blogosphere Is Going To Be YOUR Problem — If It Isn’t Already
Mike Manuel of Media Guerrilla notes that journalists nearly always blame PR departments/agencies when their employers/clients get embarrassed by the blogosphere. It should be an obvious point by now, but it’s worth repeating: we own this space.
There’s even a name for it, folks: Blog Relations. Get on top of it — or get buried by it.
Technorati tags: Journalism, PR, Public Relations, Marketing