I’m jealous of my friend John Wagner. He and his client, an advertising startup called qtags, got some great exposure in BusinessWeek, which discusses the advantages of small businesses starting blogs.
I’m sorry, did I say “jealous”? I meant, I’m HAPPY FOR John! HAPPY! Congratulations.
Here’s an excerpt; the whole article is here.
Allison Gower was already running two companies, one a promotional packaging outfit and the other an advertising startup called qtags. So she had plenty of doubts when she sat down last spring with consultant and qtags investor John Wagner to ask if it made sense to add one more job — chief blogger — to her long list of duties.
A blogger himself, Wagner said yes. The logic was clear. While many traditional businesses can afford to take a wait-and-see attitude toward blogs, it’s a different story for buzz-hungry startups in technology and marketing. The universe of self-published Web logs is the most active and fastest-growing part of the Net. The blogosphere brims with contacts, potential customers, and fresh ideas. Done right, blogging is like setting up a booth in the biggest trade show on earth — every single day. Qtags couldn’t sit it out.
Tags: dallas marketing, dallas pr, marketing dallas, pr dallas
Thanks for the kind words … this is a perfect example of how blogging is changing our profession.
Stephen Baker of BusinessWeek was planning this story, and he asked on his own blog for examples. I posted a comment giving him a brief overview of Allison and qtags (along with a link), and he scoped it out on his own and contacted her.
So it was a pitch, but a non-traditional one … I’m happy for Allison as she deserves the visibility!
Giving away your trade secrets again?? You should charge for that;)