As Tom Maurstad pointed out in The Dallas Morning News the other day, celebrity couplings have become such big news that they have developed the equivalent of brand names. Bennifer (Ben Affleck and Jennifer Garner), TomKat (Tom Cruise and Katie Holmes), and so on and so on.

Tom came up with a few projected couplings that would make for great brand names; his best was Viggoria (Viggo Mortensen and Eva Longoria)-- as in, "Viggoria's Secret."

I'll add my own contribution: If Jessica Alba started dating Chow Yun-Fat, we could call them.....

FAT ALBA! (Rimshot!)

Whatever...Bill Cosby would think it was funny.