The AP reports on a poultry science professor who is a true spin doctor:

"Daniel Fletcher has found a way to transform dark meat chicken into white, a scientific advance some purists say has gone too far ... The recipe involves adding excess water to ground-up dark meat to create a kind of meat soup, then spinning the mixture around in a tub at high speed. The centrifugal force makes the mixture settle into layers of fat, water, and extracted meat, which can be molded into breast-like patties of all-white meat."

I'm sure there's an unflattering PR metaphor in there somewhere...