One organization’s PR disaster is another’s PR bonanza.

That’s what the Florida Marlins are learning after their ill-advised decision to suspend one of their batboys for six games after he agreed to drink a gallon of milk in less than an hour at the behest of pitcher Brad Penny.

The silly suspension has turned into a PR black eye for the Marlins on Florida talk radio and in the papers. And PR-savvy organizations have stepped in to pick up the pieces.

As ESPN.com reports, “The Milk Processor Education Program is offering the batboy $500, the original prize of (Penny’s) dare, along with any lost wages from the suspension as long as he promises to drink the recommended three glasses of milk a day (just not all in one sitting).

“In addition, the Fort Myers Miracle, the Minnesota Twins’ Single-A affiliate in the Florida State League, have offered him an honorary batboy position during their game Monday night against the Tampa Yankees. All kids 14 and under will receive a pint of milk upon entering the stadium. The Miracle will also have a cow at the front gates and literature will be passed out on the importance of drinking milk. Empty milk cartons will be placed around the ballpark, so fans can donate money to the out-of-work batboy.”

Marlins’ note to self: Oops.