Developing or updating a company’s visual identity has always been one of my favorite projects, because the process — ideally — is a perfect balance of art and science. As an illustration of this, here’s a nice piece on the psychology of color in logo design from the Canadian firm Tactical Graphic Design.
Ironically, we chose green and black to represent the Idea Grove for the same reason that we enjoy designing logos. Green communicates freshness; black says formality. It’s a yin and yang thing. We want people to see us as what we are — equal parts creativity and analysis.
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Tags: dallas brand strategy, dallas branding, dallas branding agency
I just found it by chance - it's actually not my graphic buy one I found in a book while working on a color study. If you want to reference it, you can put the following in the post:Boyle, Cailin. Color Harmony for the Web. Gloucester, Massachusetts: Rockport Publishers, Inc., 2001This should cover you from any issues.
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