Designing Your Logo: The Psychology of Color
Developing or updating a company's visual identity has always been one of my favorite projects, because the process -- ideally -- is a perfect balance of art and science. As an illustration of this, here's a nice piece on the psychology of color in logo design from the Canadian firm Tactical Graphic Design.
Ironically, we chose green and black to represent the Idea Grove for the same reason that we enjoy designing logos. Green communicates freshness; black says formality. It's a yin and yang thing. We want people to see us as what we are -- equal parts creativity and analysis.
posted by Scott Baradell at
9:13 PM
3 Comments:
You color wheel looks a lot like the one I have on my web site - where'd you find it?
http://www.joehallock.com/edu/COM498/index.html
Joe Hallock
By
Joe Hallock, at 5/30/2006
Hi Joe,
I found it, uncredited, on an advertising/design blog back in July/Aug. 05. I had that blog in my RSS reader but it went defunct a long time ago and I deleted it.
Assuming it's your graphic, would you like me to credit and link back to you, or remove it from the blog? Just name it. I have no idea of knowing. Sorry I can't provide more info.
By
SB, at 5/30/2006
I just found it by chance - it's actually not my graphic buy one I found in a book while working on a color study. If you want to reference it, you can put the following in the post:
Boyle, Cailin. Color Harmony for the Web.
Gloucester, Massachusetts: Rockport Publishers, Inc., 2001
This should cover you from any issues.
By
Joe Hallock, at 5/31/2006
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