What Is This Thing I'm Reading??
Thanks to Steve Rubel for pointing out a new Nielson//NetRatings study that shows that two-thirds of blog readers don't actually realize they are reading a blog; it's just another Web site to them.
This finding indicates that blog readership statistics may be significantly understated.
By the way, as a point of clarification for my readers, Media Orchard is a blog.:) If you want to learn more about what a blog is, go here.
posted by Scott Baradell at
1:34 PM
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