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July 18th, 2005

Food Marketers Hope Kids Will Eat Their Veggies


From USA Today: “Food marketers hope veggies look fun to kids.”

As Media Orchard has argued before, we can’t lay the blame for our fat kids on food companies and their marketing. It’s actually a relatively minor factor in the childhood obesity epidemic; you can read more here.

However, food companies are wise to address this issue from a public relations standpoint; otherwise, they can expect regulation and lawsuits — which in this case, would solve nothing.

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