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Tuesday, June 21, 2005

Yes, Journalists Use Blogs as Sources -- But It Makes Them Feel a Little Dirty

Thanks to Steve Rubel at Micro Persuasion for spotting a study by Euro RSCG/Columbia University, which shows that more than 51 percent of journalists use blogs regularly, and 28 percent rely on them to help in their day-to-day reporting duties, including finding story ideas and sources and researching and referencing facts.

The most amusing part of the study is that of these same journalists, only 1 percent said that they found blogs "credible."

Funny stuff. Hurts a little getting off that high horse, I guess. Here's a full report on the study.

2 Comments:

  • It's not really fair to bash journalists for reading blogs but not trusting blogs. After all, don't bloggers read the paper and watch the TV news, then fill up their blogs writing about how much they don't trust journalists?

    By Anonymous Anonymous, at 6/21/2005  

  • Touche.

    By Blogger SB, at 6/21/2005  

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