For naysayers (like myself) who bemoan today’s obsession with celebrity news and relative disinterest in “hard” news, particularly among those under 30, the Wall Street Journal offers this clever column that argues that the sky isn’t falling.
As the writers state:
If a time machine could whisk us back to ancient Sumeria, we bet you we’d find the stampers of the Daily Cuneiform pulling their beards and muttering that kids these days are interested almost exclusively in frivolous things: the hot new Gilgamesh adventure, putting away too many bowls of fermented barley beverage, and the doings of other youth, as opposed to worrying about crumbling canals and what the Hittites are up to.
Maybe. But then again, look what happened to the Daily Cuneiform…
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Idea Grove Offers Corporate Blogging Services
Corporate blogging is finally beginning to come into its own, as the Wall Street Journal and others have reported. Here’s a select list of blogs authored by CEOs and other corporate execs.
The Idea Grove has recently added consultation on consumer-generated media channels, such as blogs, wikis, and podcasts, to our service offerings. We’ll assess what online influencers are saying about you; then, we’ll help you engage in a dialogue with them. If it makes strategic sense for your company, we’ll also help you create and maintain your own blog.
E-mail Scott Baradell at info@ideagrove.com or call 972.235.3439 for more information.
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