June 22, 2005 in Media Orchard by sbaradell@ideagrove.com
Latest Trend from Poland: BLOGNAPPING!

Media Culpa, an excellent media and PR blog based in Sweden (which also has the best name of any media blog), reports: “Polish blogs are often password protected so they are not open for everyone to read. It is also common in Poland that people steal others blogs, which means that they try to find out their login and password and then take over the blog.”

 
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June 22, 2005 in Media, Media Orchard, Media Relations by sbaradell@ideagrove.com
CU-Boulder in "Full Contrition Mode" After Criticizing Reporter

From Denver’s Westword: “Public-relations experts believe that when people in the spotlight screw up, they’re usually better off admitting the mistake, expressing regret and then hoping for a change of subject. So when Ray Gomez, the associate vice president for university communications at CU-Boulder, learned that an e-mail in which he’d criticized a Boulder Daily Camera journalist had accidentally been forwarded to the reporter herself, he immediately went into full contrition mode. And he’s been there ever since.”

Read the rest here.

 
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June 22, 2005 in Media, Media Orchard, Public Relations, SEO by sbaradell@ideagrove.com
Two Thirds of Adults Use Search Engines to Find Their News

From MediaPost: “THE MAJORITY OF ONLINE ADULTS–53 percent–use search engines most or all of the time they go on the Web, while only 4 percent say they never use them, according to a study released Tuesday by search engine marketing firm icrossing. The report, “How America Searches,” based on a Harris Interactive survey of more than 2,000 online adults, also found that most searches are conducted with specific topics in mind.

When asked why they used a search engine…64 percent were seeking news or information about current events. Of the approximately 1,300 adults who said they used search engines to look for news, almost half–45 percent–said they specifically sought alternative viewpoints, while 42 percent wanted additional information.

The report also found that more than four out of 10 users–44 percent–didn’t know the difference between sponsored and organic listings. That percentage varied by age and gender, with 53 percent of men reporting that they understood the distinction between paid and natural results, compared to 36 percent of women. Almost half of respondents ages 18 to 34 (47 percent) said they were familiar with the difference between sponsored and natural search, compared to 45 percent of respondents ages 35 to 44 and 42 percent of those ages 45 to 54; just 38 percent of those over 55 said they were familiar with the paid-natural distinction.

 
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June 22, 2005 in Media, Media Orchard, Public Relations by sbaradell@ideagrove.com
Tips on Managing a Public Relations Crisis

This article from MarketingProfs.com offers some good advice on how marketing and public relations teams should work together in crisis management situations.

 
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June 22, 2005 in Media, Media Orchard, Public Relations by sbaradell@ideagrove.com
Newspaper Executives Say Concerns Are Overblown

As Dow Jones reports, “Newspaper companies have fallen out of favor with investors amid concerns that advertisers and readers may be permanently abandoning the medium for the Internet.”

At this week’s Mid-Year Media Review in New York — one of the biggest annual investor conferences for media companies — newspaper execs defended themselves.

 
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