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Monday, June 06, 2005

Journalist Sticks Up for Fallen PR Man

An ESPN columnist has written a nice piece on the Kirk Reynolds debacle. PR man Reynolds was practically run out of town on a stripper pole for producing a media training video for his employer, the San Francisco 49ers.

The video, designed to teach players the do's and don't's of working with the news media, included some R-rated elements (topless strippers, double-entendres)to hold the players' attention. The video was obviously for in-house eyes only, but was leaked to the media -- probably by someone who wanted to see Reynolds fired (which was the outcome).

Fact is, Reynolds was doing his job. He went a bit over the top in an effort to appeal to his audience, but that happens. No real harm was done. The only injuries here -- besides those to Reynolds' career -- are the bumps and bruises suffered by those scrambling into the media pulpit to pronounce themselves holier than thou.

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