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Monday, June 27, 2005

Could PBS Become a Government PR Machine?

Quite possibly, according to Frank Rich's column in Sunday's New York Times. Writes Rich:

That the administration's foremost propagandist would also be chairman of the board of CPB, the very organization meant to shield public broadcasting from government interference, is astonishing. But perhaps no more so than a White House press secretary month after month turning for softball questions to "Jeff Gannon," a fake reporter for a fake news organization ultimately unmasked as a G.O.P. activist's propaganda site.

As the public broadcasting debate plays out, there will be the usual talk about how to wean it from federal subsidy and the usual complaints (which I share) about the redundancy, commerciality and declining quality of some PBS programming in a cable universe. But once Big Bird, like that White House Thanksgiving turkey, is again ritualistically saved from the chopping block and the Senate restores more of the House's budget cuts, the most crucial test of the damage will be what survives of public broadcasting's irreplaceable journalistic offerings.

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