OK, we know that blogs are replacing press releases. Are they also replacing focus groups?
From AdWeek: “In promoting a new calling plan this spring, U.S. Cellular wanted to reach college-age consumers and speak to them on their own terms. While normally that might mean convening focus groups, commissioning surveys and poring over market-research reports, the Chicago company’s youth-focused ad agency, G Whiz, decided instead to listen to what their potential customers were saying on their blogs.”
Sounds pretty clever to me.