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Thursday, June 23, 2005

Are Blogs Replacing Focus Groups?

OK, we know that blogs are replacing press releases. Are they also replacing focus groups?

From AdWeek: "In promoting a new calling plan this spring, U.S. Cellular wanted to reach college-age consumers and speak to them on their own terms. While normally that might mean convening focus groups, commissioning surveys and poring over market-research reports, the Chicago company's youth-focused ad agency, G Whiz, decided instead to listen to what their potential customers were saying on their blogs."

1 Comments:

  • Sounds pretty clever to me.

    By Anonymous Joy Jennings, at 6/23/2005  

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