Are Blogs Replacing Focus Groups?
OK, we know that blogs are replacing press releases. Are they also replacing focus groups?
From AdWeek: "In promoting a new calling plan this spring, U.S. Cellular wanted to reach college-age consumers and speak to them on their own terms. While normally that might mean convening focus groups, commissioning surveys and poring over market-research reports, the Chicago company's youth-focused ad agency, G Whiz, decided instead to listen to what their potential customers were saying on their blogs."
posted by Scott Baradell at
6:53 AM
1 Comments:
Sounds pretty clever to me.
By
Joy Jennings, at 6/23/2005
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