Comments on: More Role Blurring: Ad Agency Tapped to Develop Programs for Fox http://www.ideagrove.com/blog/2005/05/more-role-blurring-ad-agency-tapped-to-develop-programs-for-fox.html Bringing You Media News, Marketing Views, Celebrity Culture & Political Spin Since February 2005 Mon, 22 Mar 2010 08:40:59 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Joy Jennings http://www.ideagrove.com/blog/2005/05/more-role-blurring-ad-agency-tapped-to-develop-programs-for-fox.html/comment-page-1#comment-44 Joy Jennings Wed, 04 May 2005 19:58:00 +0000 http://www.ideagrove.com/weblog/?p=40#comment-44 Whoa, whoa, whoa. <br/><br/>Wasn't it the advertising agencies who used to produce the TV shows in the first place? Back in the 40s and 50s, I think that Procter & Gamble's ad agency was producing all the daytime soap operas (hence the moniker). And General Electric's agency was producing General Electric Theater. They came up with the ideas and produced the kind of shows that would reach the audience they wanted for their client's products.<br/><br/>A few generations have passed since then in the ad world. But I don't think this idea is quite out of left field, or even new. Whoa, whoa, whoa.

Wasn’t it the advertising agencies who used to produce the TV shows in the first place? Back in the 40s and 50s, I think that Procter & Gamble’s ad agency was producing all the daytime soap operas (hence the moniker). And General Electric’s agency was producing General Electric Theater. They came up with the ideas and produced the kind of shows that would reach the audience they wanted for their client’s products.

A few generations have passed since then in the ad world. But I don’t think this idea is quite out of left field, or even new.

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